
I led a full redesign of the end‑to‑end B2C VW forms experience, increasing conversion by 8% and reducing completion time by 6 seconds.
I use AI tools (Claude, Figma Make, Microsoft Copilot) and web development tools (Webflow, Framer) to generate interactive, code‑based MVP prototypes.
I conducted live user interviews, UserZoom surveys, and A/B tests to gather actionable insights, and I translate that data into optimal UX solutions.
I worked within German accessibility laws and audited products in accordance with EU WCAG guidelines.
Over the past five years, I’ve built products across automotive, telemedicine, travel, and sustainability industries.
I also help edit two design podcasts: Honest UX Talks and Design Life.


